You see them all the time, you know, the shimmery coatings on surfaces and products. Those metallic paints can be useful for coating anything from furniture, to mountain bikes, to automobiles. These paints tend to add a luxe shimmer to a surface that is appealing to the eye. 

Consumers typically make up their minds about a product within 90 seconds of the initial interaction. Appearance is often the main deciding factor in choosing to purchase a product or not. This makes color a crucial factor when it comes to product design. 

When your product fails to meet company standards, it needs to be repaired,  better known as manufacturing rework. Reworking can cost companies millions in increased operational costs, wasted materials, wasted time, and cranky customers.

So your product got scratched, and you want to touch it up. It happens, we know.  Many businesses – especially manufacturers – will specify Pantone color codes for touch up. So when we tell customers, not to buy a Pantone color for touch-up paint, they’re confused. They think, "but the large reputable manufacturer told me the exact code?”