Consumers typically make up their minds about a product within 90 seconds of the initial interaction. Appearance is often the main deciding factor in choosing to purchase a product or not. This makes color a crucial factor when it comes to product design. 

When your product fails to meet company standards, it needs to be repaired,  better known as manufacturing rework. Reworking can cost companies millions in increased operational costs, wasted materials, wasted time, and cranky customers.

So your product got scratched, and you want to touch it up. It happens, we know.  Many businesses – especially manufacturers – will specify Pantone color codes for touch up. So when we tell customers, not to buy a Pantone color for touch-up paint, they’re confused. They think, "but the large reputable manufacturer told me the exact code?”