So what is the story with low voc paint? What does “voc” stand for and what does it really mean? These days the environment is top of mind for us all - from high gasoline prices to clean air and water - and using low voc paint or zero voc paint is one way to make a difference. Read more… (more…)
So you’ve decided to make the fabulous decision to use Benjamin Moore’s Aura paint- good deal. BUT because of the water borne colorant systems and the faster dry time, Aura has specific application techniques. So lets talk about the proper way to do that.
Cutting In:
*Use the same brushing techniques as you would for any low-VOC compliant interior coating. *Try using a firm polyester/nylon brush for best results.
*Since Aura dries faster than other acrylic paint, move around the room as fast as you feel comfortable, keeping a wet edge.
*Visible lap marks can occur when the wet edge has set or dried prior to coating the immediately adjacent area.
I love yellow colors. They are so bright and warm and inviting. But choosing the right yellow is really difficult. The colors always come out brighter than you expect.
Benjamin Moore introduced its new Aura paint line in the spring of 2007. At the same time, Benjamin Moore also introduced the new Affinity color collection. Customers are often confusion between Aura and Affinity and how they relate to one another. Hopefully this post will clear up that confusion.
Aura is the name that Benjamin Moore gave to it’s next generation paint technology platform. Aura refers to the paint itself, independent of the the color of that paint. As of the writing of this blog, Aura is available in interior matte, eggshell and satin finishes. In the spring of 2008, Benjamin Moore will introduce an exterior line of Aura paints and add a semi-gloss to the interior line. Aura paint can be tinted to any color.
“Affinity” refers to a new color collection that Benjamin Moore introduced to support the launch of the new Aura paint line. Unlike the previous color collections, the Affinity collection colors can only be made in the Aura paint. Aura paint however, can be made in any color.
See the top five selling Benjamin Moore Aura Affinity colors on http://www.myperfectcolor.com/. These new colors from Benjamin Moore are only available in the new Aura paint.
Benjamin Moore Aura AF-415 Grasshopper (New Aura Paint Color)
Benjamin Moore Aura AF-110 Coriander Seed (New Aura Paint Color)
Benjamin Moore Aura AF-440 Urban Nature (New Aura Paint Color)
Benjamin Moore Aura AF-445 Aventurine (New Aura Paint Color)
Benjamin Moore Aura AF-425 Anjou Pear (New Aura Paint Color)
See more top selling affinity colors.
Benjamin Moore is a fantastic paint company, but not all their paint is created equally. It is important to understand the differences between Benjamin Moore’s various paint lines when buying paint, especially if your painting contractor is getting the paint for you. This article focuses only on interior paint lines.
Benjamin Moore prides itself on the quality of the paint it creates. However, in order to meet the various needs of the marketplace, Benjamin Moore has multiple quality levels. After all, the needs and interests of an apartment owner or builder are very different than those of a mother with children.
Benjamin Moore produces four main quality levels of its interior paints. In order of ascending quality levels, they are: Super Hide, Super Spec, Regal and Aura. The labels of all four say “Benjamin Moore” but they are also clearly labeled with the product name so with this information you’ll be able to ensure you get the right product.
Really good … experience it yourself. You will be amazed.
In many years selling paint, I have never seen paint as good as the new Benjamin Moore Aura paint. This new paint is much, much better than anything else. We knew for a few years that Benjamin Moore was developing the next generation of paint technology. I always wondered how good this next generation paint would be — after all, how much can paint change? After using the paint myself and receiving customer feedback on thousands of gallons sold I am convinced this new paint is amazing. We created a Aura paint demonstration in the store and have challenged hundreds of customers to scratch or remove the paint from the sample board - the board broke before the paint did. And you don’t need to take my word for it - Popular Science named the new Benjamin Moore Aura paint one of the best new products of 2007 and dubbed it “The Fast, No-Stink Super Paint”.
What makes the new Benjamin Moore Aura paint so much better? (more…)
Pick a color, any color- so long as its “green”.