Benjamin Moore introduced its new Aura paint line in the spring of 2007. At the same time, Benjamin Moore also introduced the new Affinity color collection. Customers are often confusion between Aura and Affinity and how they relate to one another. Hopefully this post will clear up that confusion.
Aura is the name that Benjamin Moore [...]

See the top five selling Benjamin Moore Aura Affinity colors on http://www.myperfectcolor.com/. These new colors from Benjamin Moore are only available in the new Aura paint.
Benjamin Moore Aura AF-415 Grasshopper (New Aura Paint Color)
Benjamin Moore Aura AF-110 Coriander Seed (New Aura Paint Color)
Benjamin Moore Aura AF-440 Urban Nature (New Aura Paint Color)
Benjamin Moore Aura AF-445 [...]

The new Benjamin Moore Aura dries fast. It can be recoated in only one hour and therefore needs to be applied a little differently.
The biggest difference when painting with the new Benjamin Moore Aura is that you paint around the trim (cut-in) for the whole room with a paint brush first, and then go back [...]