MyPerfectColor now offers any color in a minisize can of environmentally friendly zero voc paint. Using the new Benjamin Moore Natura paint, MyPerfectColor.com now offers pint-sized minican samples of any of its over 100,000 paint colors from over 100 paint brands. You can still choose the regular paint sample minican MyPerfectColor has always offered, but [...]

So what is the story with low voc paint? What does “voc” stand for and what does it really mean? These days the environment is top of mind for us all - from high gasoline prices to clean air and water - and using low voc paint or zero voc paint is one way to [...]

So you’ve decided to make the fabulous decision to use Benjamin Moore’s Aura paint- good deal. BUT because of the water borne colorant systems and the faster dry time, Aura has specific application techniques. So lets talk about the proper way to do that.
Cutting In:
*Use the same brushing techniques as you would for any low-VOC [...]

I love yellow colors. They are so bright and warm and inviting. But choosing the right yellow is really difficult. The colors always come out brighter than you expect.
We found and used a color for our Kitchen and Great Room that we really love:

Benjamin Moore 299 Firefly
We’ve found this color to be very warm and [...]

Benjamin Moore introduced its new Aura paint line in the spring of 2007. At the same time, Benjamin Moore also introduced the new Affinity color collection. Customers are often confusion between Aura and Affinity and how they relate to one another. Hopefully this post will clear up that confusion.
Aura is the name that Benjamin Moore [...]

See the top five selling Benjamin Moore Aura Affinity colors on http://www.myperfectcolor.com/. These new colors from Benjamin Moore are only available in the new Aura paint.
Benjamin Moore Aura AF-415 Grasshopper (New Aura Paint Color)
Benjamin Moore Aura AF-110 Coriander Seed (New Aura Paint Color)
Benjamin Moore Aura AF-440 Urban Nature (New Aura Paint Color)
Benjamin Moore Aura AF-445 [...]

Benjamin Moore is a fantastic paint company, but not all their paint is created equally. It is important to understand the differences between Benjamin Moore’s various paint lines when buying paint, especially if your painting contractor is getting the paint for you. This article focuses only on interior paint lines.
Benjamin Moore prides itself on the [...]

Really good … experience it yourself. You will be amazed.
In many years selling paint, I have never seen paint as good as the new Benjamin Moore Aura paint. This new paint is much, much better than anything else. We knew for a few years that Benjamin Moore was developing the next generation of paint technology. [...]

Pick a color, any color- so long as its “green”.
The paint and color industry has caught up with the national and worldwide trend of becoming more environmentally conscious and friendly. Manufacturers are turning homeowner’s heads with products that are green.
The eco-friendly trend has also made its presence felt in establishing color schemes and design plans. [...]